Our Story

At Pacific Coast Boxing, we’re lifelong devotees of the sweet science, committed to sharing our deep-rooted passion with fellow boxing enthusiasts. Our journey began in the heart of Southern California’s boxing scene, forged over decades of ringside observation and analysis.

Meet Our Founders:

**Alfonso Ruiz**, a Los Angeles native, inherited his love for boxing from his father, attending legendary fights at the Olympic Auditorium and the Forum. From classic closed-circuit broadcasts to global travels in pursuit of local gyms and champions, Alfonso’s dedication is unwavering. He’s a fixture at major Southern California events, driven by a profound respect for the fighters’ journeys and an admiration for legends like Alexis Arguello and modern stars such as Tyson Fury.

**Rick Prado**, hailing from San Diego, was introduced to the sport through family pay-per-view gatherings, captivated by the rise of Mike Tyson and Julio Cesar Chavez. His passion has led him to countless major events across Southern California and Las Vegas, witnessing the greatness of Manny Pacquiao and his beloved Felix Trinidad. Rick remains a dedicated attendee of top boxing events, with favorites spanning from Julio Cesar Chavez to contemporary talents like Canelo.

Why We Do It:

Pacific Coast Boxing was born from our shared desire to connect with other true fight fans, especially during the challenging times of the Covid-19 pandemic. We offer a unique, authentic perspective rooted in our genuine love for the sport. Our podcasts provide a conversational, “ringsider next to you” experience, enriched by our extensive knowledge, from 1970s bouts to current fights and insights from fighters and trainers.

Beyond our dedication to boxing, we’re committed to making a difference. We proudly partner with **Survivor2Leader**, an organization supporting victims of sex trafficking, making donations whenever professional fighters or boxing personnel appear on our show.

At Pacific Coast Boxing, expect real fight talk, by real fight fans, for real fight fans. Get your boxing fix right here.